Schwarzkopf has announced a collaboration with Final Fantasy XIV to release a limited-edition hair dye collection inspired by the game. The collection features three semi-permanent colors: Dark Red, Dusty Rose, and Vivid Green, which last up to 15 washes and can be applied in three different ways to achieve varying intensities. The packaging features both models and also in-game characters showcasing the themed hair colors.
The collection will be available in drugstores, supermarkets, and online retailers, with a staggered release across multiple countries:
January 2025: United Kingdom, Denmark, Sweden, Republic of Ireland
February 2025: Germany, Austria, Poland, Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Bosnia-Herzegovina, Serbia, Latvia
June 2025: Slovenia, Croatia
September 2025: Finland
The dyes will be sold at a recommended retail price of €7.99 per pack.
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